SEO - LinkedIn Skill Assessments Quizzes with Answers

Darsh Jariwala

Feb 6, 2022 13 min read

Search Engine Optimization (SEO)

Q1. When developing a backlink strategy, what approach would be most beneficial?

Guest post the article to as many sites as possible
Create an infographics and share it with relevant bloggers
Create diverse and unnatural links
Distribute links in comment sections of websites

Q2. What is a key reason the URL `domain.com/apparel/jackets` is preferable to the URL `domain.com/p=141`?

It is longer
It is not preferable
It uses structured markup
It is readable to a human

Q3. Which HTTP response status code would indicate a page has been moved permanently?

Q4. You notice a website is serving HTML to a Search Engine than to a human user. What is this an example of?

Spam injection
Cloaking
Sneaky Redirect
Splicing

Q5. What would significantly improve Google's ability to a non-YouTube video in its Search Results?

Provide a 150 x 80 pixel thumbnail image
Add Schema.org VideoObject
Convert .mp4 videos to .mov
Embed video objects with JavaScript conditionals

Q6. Google primarily determines indexing and ranking by crawling which version of a page?

Responsive version
Submitted version
Mobile version
Desktop version

Q7. You want to identify which US state has the most search interest for a particular keyword. What tool would help you determine this?

Google Analytics
Google Keyword Planner
Google Search Console
Google Trends

Q8. You want to block crawlers from accessing your entire website. What robots.txt entry would you use?

    User-agent: Allbots
    Disallow: \*

    User-agent: /
    Disallow: \*

    User-agent: /
    Disallow:

    User-agent: \*
    Disallow: /

Q9. Which results is most likely if you use an interstitial pop-up that requires a user to take action before you load the content of the page?

Both the pop-up and the content of the page will be indexed
The pop-up will be indexed instead of the desired body content
An interstitial pop-up is treated the same as a soft 404
The pop-up will be ignored, and the content of the page will be indexed correctly

Q10. You notice a particular product in an e-commerce storefront is no longer indexed, despite no technical issues. What is a likely reason for this?

No title or meta description tags were provided
The Keywords is too competitive
Robots.txt is configured to allow access
The product is out of stock

Q11. All bylone dates for articles are suddenly no longer visible on a `website's` listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

The site has been delisted from Google Search
A Google News sitemap was not provided within 30 days of setting up a publisher center account
The site kept updating the dates to make the content appear fres, without changing
The articles have aged more than 365 days without any significant updates to the content or the site

Q12. Which approach is not advisable to Geo-targeting your website?

Using a gTLD with subdomain
using URL parameters
Using a ccTLD
Using a gTLD with a subdirectory

Q13. You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?

Recommend that they add more products
Work on compressing image files
302 redirect all product pages to URL that contains target keywords
Register the business with a Google My Business account.

Q14. What Does The Term "Sandbox" Mean In SEO?

The Box With Paid Ads That Appear When You Perform A Search.
This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
A Special Category Of Sites That Are Listed In Kid-safe Searches
The First 10 Search Results For A Particular Keyword.

Q15. What Is Anchor Text?

It Is The Main Body Of Text On A Particular Web Page
It Is The Text Within The Left Or Top Panel Of A Web Page
It Is The Visible Text That Is Hyper Linked To Another Page
It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page

Q16. Which Google search query should be used to return only PDF documents that reference Microsoft?

Microsoft + .pdf
“Microsoft” + “pdf”
Microsoft AND “pdf”
Microsoft filetype:pdf

Q17. Which link is not crawlable?

<a href="http://domain.com">
<a onclick="newwin('domain.com')">
<a href="http://domain.com" class="blue">
<a href="../category-2/page">

Q18. Which choice represents the best header structure?

    H1: How to Bak Bagels
    H2: Ingredients
    H3: Dry Ingredients
    H4: Wet Ingredients
    H2: Instructions
    H6: Reviews

    H1: How to Bak Bagels
    H1: Ingredients
    H1: Dry Ingredients
    H1: Wet Ingredients
    H1: Instructions
    H2: Reviews

    H1: How to Bak Bagels
    H2: Ingredients
    H3: Dry Ingredients
    H3: Wet Ingredients
    H2: Instructions
    H2: Reviews

    H1: How to Bak Bagels
    H2: Ingredients
    H4: Dry Ingredients
    H5: Wet Ingredients
    H6: Instructions
    H1: Reviews

Q19. All byline dates articles are suddenly no longer visible on a website’s listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

The site has been delisted from Google Search
The site kept updating the date to make the content appear fresh, without changing the content.
The articles have aged more than 365 days without any significant updates to the content or the site.
A Google New sitemap was not provided within 30 days of setting up a Publisher Center account

Q20. What is an example of a Google search result that can be found in position zero?

Google Ads result
featured snippet
related searches
autocomplete

Q21. When creating accessible video content, what should you consider including?

transcript
thumbnail
Flash Player
event tracking

Q22. You are optimizing a website that sells supplies for banking donuts. Which approach is most appropriate to drive more organic traffic?

Buy donutbakingsupplies.com and 301 redirect to your website
Add the keyword “donut supplies” to every page.
Create a new blog with high-quality donut recipes
Join a link farm to rapidly build inbound links.

Q23. Why is it important to be mindful of outbound follow links?

There is a limit to how many links you can create.
all of these answers
Any follow links reduce your PageRank by 1.
Your site’s reputation is tied to the sites you link to.

Q24. Which statement is true about JSON-LD?

It has no relation to JSON.
It is the only structured data format available.
It is considered the most complicated approach to adding structured data.
It is Google’s preferred structured data format.

Q25. What is a key reason why duplicate content might cause an issue with ranking?

It creates an inability to use canonical URLs, which dramatically reduces crawl effectiveness,
It requires using a 302 redirect, which dilutes PageRank.
It triggers an immediate manual action penalty, which delists an entire domain until the duplicate content is removed.
It makes it difficult for a search engine to determine the original and authoritative content source.

Q26. What attribute would you use to describe the content of an image?

tabindex
longdesc
src
alt

Q27. You are researching keywords for a client and creating list for an optimization plan. Which is not a recommended method of creating keyword lists?

synonyms and related words
queries about benefits, features, problems
how-to and question-based queries
focusing on only high-volume, high-popularity words

Q28. You want to get a rough idea of how many searches per month a particular search term gets. Which tool do you use?

Google Keyword Planner
Google Tag Manager
Google Search Console
Google Suggest

Q29. Changing the title tag and/or meta description will have a measurable impact on your _.

Q30. How do keywords change as people progress through the buying cycle?

They move from simple to more complex as searchers gather more information and then refine their choices.
The stay simple, as searchers try to use as few words as possible.
The keywords do not change much at all.
They move from complex to simple, as searchers find answers to their questions.

Q31. Which technique is an example of black hat SEO?

cloaking
keyword research
useful content
on-page optimization

Q32. A local accountant wants to start attracting more business directly from Google organic search. What is the best piece of advice to give to her?

Use the phrase “local accountant” as a keyword to focus her website on.
Focus on short-tail keywords.
Register her business with a Google My Business account.
Leave a link to her website in the blog comments of popular accounting websites.

Q33. What is the anchor text in this code sample?

<a href="catalog/gloves.html">Blue Gloves</a>

Blue Gloves
href
catalog/
gloves.html

Q34. _ analysis allows you to review requests made to your web server to identify insights such as how ofter a crawler arrives, what pages have 404 errors, and most crawled pages

Log file
HTTP/2
Cron job
Resource packet

Q35. Which page title references content that is evergreen

Mega List of Teams Going to the Olympics
Complete Coverage of Microsoft’s Latest Announcement
The Future of SEO in 2020
How to Reheat Pizza

Q36. You load a page and start reading an article, and suddenly the content on the page moves. What metric is used to quantify this impact on user experience?

First Meaningful Paint (FMP)
Recalculated Style Timing (RST)
Latent Loading Signal (LLS)
Cumulative Layout Shift (CLS)

Q37. What is this code is an example of?

<script type="application/ld+json">
{
   "@context": "https://schema.org",
   "@type": "Organization",
   "url": "http://www.domain.com",
   "name": "Bradley Corp.",
   "contactPoint": {
      "@type": "ContactPoint",
      "telephone": "+1-555-555-5555",
      "contactType": "Customer service"
    }
}
</script>

meta tag
HTTP response
XML sitemap
structured data

Q38. Which search query would be most difficult to determine search intent?

XBox live coupon
Microsoft Office 365
LinkedIn login
LAX airport directions

Q39. When you conduct a search, what are the bolded words within the search listing description?

suggested search terms
related search queries
keywords that match the search query
words with a <b> tag assigned in their meta description

Q40. Which acronym is used to describe the page a user sees after submitting a search?

SERP (Search Engine Results Page)
INDX
PARS
SEM

Google does not use social signals to determine rank
Social signals are identical to backlinks
Social signals are used to determine topic authority
Social signals provide a benefit only if they have structured data markup

Q42. A user clicks an internal link resulting in this redirect chain: `http://domain.com -> https://domain.com -> https://domain.com/`. In this example, what is being consumed unnecessarily?

redirect allotment
crawl budget
velocity scale
domain authority

Q43. You are planning for the development of an e-commerce website. Which approach will be more beneficial for rankings?

Optimize the front page of your website to drive traffic from all category search terms.
Optimize product category pages to drive traffic from individual category search terms.
Optimize all pages on the site for all category search terms.
Optimize product pages to drive traffic from individual category search terms.

Q44. You want to block crawlers from accessing your entire website. What robots.txt entry would you use?

    User-agent: Allbots
    Disallow: *

    User-agent: /
    Disallow: *

    User-agent: *
    Disallow:

    User-agent: *
    Disallow: /

Q45. What is the relationship of click depth to PageRank?

The deeper the click depth, the lower the PageRank
PageRank and click depth have no relation
The deeper the click depth, the higher the PageRank
Click depth and PageRank are equal

Q46. What is a popular technique for writing content with the goal of having it appear in a features snippet?

Write the question in a headline tag, and then answer it below in a format that matches the snippet type.
Use the features snippet schema and apply an object that matches the correct snippet type.
Google manually generates featured snippets, so there is no special technique.
Submit the content through Google Search Console, and tag it with the correct snippet type.

Q47. Which approach is not advisable to geotargeting your website?

using a gTLD with a subdirectory
using URL parameters
using a gTLD with subdomain
using a ccTLD

Q48. What is a common best practice for handling search result pages on a blog’s built-in site search?

Set site research results to no-index.
Do not use site search.
Set site search to 404.
Add a canonical from the search result page to the home page.

Q49. What might help a search engine understand the difference between an article on a dog bark versus tree bark?

tertiary analysis
ranked choice trees
semantic analysis
knowledge graphs

Q50 A webpage has this tag: `<title>Brad's Bagels: How to Bake a Bagel</title>`. However, the Google search result for this page displays this title: Brad’s Bagels: Baking Bagels in the Oven. What is a likely explanation?

The title tag was placed within thesection of the webpage, but not before the meta content tags, so Google cannot identify the actual title.
The page is using structured data to define an alternative title object, which allows the search engine to pick a preferable version.
A breadcrumb navigation is in use, which overrides the title tag supplied in the HTML.
Google generated a new title using text on the page that more closely matched the search query.

Q51. What alt attribute should be assigned to an image of a decorative line being used to separate content

alt=""
alt=“Thin black line being used to separate two blocks of content”
alt=“dec”
alt=“thin-line”

Q52. Your site serves identical content when you visit domain.com/page or domain.com/page?ref=123. What should you implement?

parameter stripping
URL cloaking
a 302 redirect
a rel=canonical link

Q53. What data vocabulary is most commonly used when marking up content on a page?

vocabulary.org
RDFa.org
schema.org
data-vocabulary.org

Q54. According to Google, what type of content includes topics such as news, legal issues, financial advice, and medical information?

RSS
KYC
YMYL
BDB

Explanation: Google describes YMYL (Your Money or Your Life) sites/pages as ones that could potentially impact a person’s happiness, health, financial stability, or safety.

Q55. When would it be necessary to 301 redirect every page on a site?

when parameters are used in URLs
when migrating from HTTP to HTTPS
when launching a new redesign
when creating a new subdomain

Explanation: From article: Types of redirects

Q56. What would contribute to a low bounce rate?

Content does not match search intent.
Page returns 404 error.
Content reflects search intent.
URL uses parameters.

Q57. What should be as consistent as possible across the web when developing a local SEO strategy?

backlinks
NAP
LRP
inbound links
reference #1
reference #2

Q58.A user enters a search _ to retrieve results from a search engine?

query
parser
bar
link

Q.59 The search query “How to make donuts without yeast” is an example of what?

fresh keyword
operative keyword
short-tail keyword
long-tail keyword

Q.60 What tool enables companies to display extra information within the natural search results without the need of any structured data?

Google Input Tools
structured data testing tool
Google Tag Manager
Google My Business

Q.61 Your client is ready to start a blog. but has read that they should put the blog on a subdomain instead of subdirectory in order to create more external links to their website. How would you advise your client about this strategy?

Not only should the blog be on a subdomain, but each of the major navigation areas should be on separate subdomains in order to increase the number and value of the links into the primary domain.
It is best to have the blog on a subdirectory and build links to primary domain.
It is an advisable choice as it will enable interlinking between the domains and increase the number of links.
The blog should be on a separate URL to avoid building too many links between the same domain or IP.

Q.62 Blog author pages, each with only one sentence about the author, are at risk of being flagged as _ content.

non-indexable
irrelevant
biased
thin

Hope you like this!

Keep helping and happy 😄 coding